The Story of Esthe: Where Science Meets Thoughtful Skincare

Esthe was built on a simple idea. Skincare should work the way a prescription works, with real actives, honest percentages, and a routine that actually makes sense for Indian skin. This is the story of how a dermatologist's frustration with generic, one-size-fits-all products turned into a brand built on science-backed skincare, one formula at a time.

How Esthe Began

Esthe was made in the clinic, not in a boardroom. Dr. Piyush Borkhatariya, a practising dermatologist, got tired of watching patients spend heavily every month on products that fought each other instead of working together.

So he built the routine he would actually write on a prescription pad. Esthe is that prescription, bottled and made available to everyone.

A few things guided the process from day one:

• Formulas developed in-house, not adapted from Western or Korean skin types.
• Every product tested specifically on Fitzpatrick III to V skin.
• Active percentages printed on the front of every pack, with nothing hidden.

Why Science-Backed Skincare Matters for Indian Skin

Indian skin deals with a different set of challenges than most global skincare is built for. High UV index, humidity, and pollution all speed up pigmentation, tanning, and premature ageing.

That is why every Esthe formula is climate-tested and developed around melanin-rich skin tones. Nothing is repackaged from a foreign formulation and relabelled for the Indian market.

This approach to science-backed skincare is also why Esthe treats a routine as one connected system, not a shelf of random products. Each formula is designed to work with the others, not against them.

Full Routines, Not Random Products

Esthe products are built to layer safely and work as a sequence. Here is a closer look at seven formulas from the range.

MelanoCorrect™ Spot Corrector Gel

This gel targets pigmentation at the melanin formation stage instead of offering surface-level brightening alone. It is built for dark spots, post-acne marks, and uneven tone, with actives studied specifically on Indian skin.

BacneClear™ Body Acne & Spot Corrector Spray

A spray-based formula made for chest, back, and shoulder acne, areas that are genuinely hard to treat with a regular gel. It works across pore blockage, bacterial activity, and inflammation, without relying on antibiotics.

Clarify OC Deep Cleansing Facewash

Engineered for oily and acne-prone skin, this facewash is built for deep pore cleansing without over-drying the skin. It fits in as the first step of a routine meant for congestion-prone, humid-weather skin.

MultiBright Detan & Glow Facewash

A daily cleanser made for dull, tanned, and uneven-looking Indian skin. It is designed for the kind of tan and dullness that Indian summers are known for.

AcneFix™ Instant Pimple Corrector

This is targeted overnight care built specifically for active pimples. It is meant to be used as a precision step, not a full-face treatment.

Clarion OC Oil-Control Moisturizer Gel Cream

A lightweight, daily moisturiser made for oily and acne-prone Indian skin. It hydrates without adding extra shine, which matters through humid Indian weather.

SPF 70+ Daily Sunscreen

Clinically tested on Indian skin, this sunscreen offers SPF 70+ PA+++ broad-spectrum protection along with blue light and pollution defence. It absorbs in under 60 seconds and leaves no white cast, even on deeper skin tones.

The Philosophy Behind Every Formula

Esthe's approach to science-backed skincare comes down to a few standing rules that apply across the entire range.

• India-specific formulation: Every product is built for Indian heat, humidity, pollution, and Fitzpatrick III to V skin.
• Routine-led thinking: Each product is one step in a sequence, not a standalone hero product.
• Transparent labelling: Active percentages appear on the front of the pack, so there is no guesswork.
• Daily-use pricing: Priced so that reordering is automatic, because skincare only works if it is actually used.

Frequently Asked Questions

Q. What skincare products does Esthe offer?

Esthe offers a complete skincare range, including face washes, moisturizers, sunscreen, spot correctors, body acne sprays, pimple correctors, and targeted skincare solutions designed for different skin concerns.

Q. Does Esthe have products for acne-prone skin?

Yes. Esthe offers dermatologist-developed products for acne-prone skin, including deep-cleansing face washes, oil-control moisturizers, pimple correctors, and body acne sprays.

Q. Is Esthe formulated specifically for Indian skin?

Yes, every product is developed and tested for Indian skin tones, humidity, and pollution levels.

Q. Are Esthe products safe for daily use?

Yes, all formulas are dermatologist-developed and clinically tested for daily, consistent use.

Q. Can I use multiple Esthe products together?

Yes, the range is designed as one connected system, so products layer safely without ingredient conflict.

A Brand Built Around Consistency

Skincare fails most often when the routine is left to guesswork. Esthe's entire range exists to remove that guesswork, one honestly labelled, doctor-designed product at a time.

Esthe was never built to be one more brand on a crowded shelf. It was built by a dermatologist who wanted skincare that actually keeps its promises, and that idea is still what drives Esthe today.